Overview
Kent Street Cellars is an independent Australian retailer specialising in premium wines, Champagne and spirits. With a carefully curated range and a reputation for quality and expert recommendations, they needed a more refined Shopify experience that better reflected their brand, brought product stories to life and made discovery and personalised gifting easier.
The Challenge
Their existing ecommerce experience was heavily transaction-focused, with limited opportunities to showcase the brands and expertise behind their range. Alongside the redesign, Kent Street Cellars wanted to move away from its existing search and merchandising platform within a fixed timeframe, retaining essential search and discovery functionality while introducing more sophisticated gifting options.
Our Approach
We aligned the brand's commercial objectives with customer needs to inform the design and development decisions. We introduced a more considered design system, balancing premium brand storytelling with intuitive navigation, while prioritising native Shopify functionality wherever it met the brief.
Our Solution
A refined Shopify experience combining stronger brand storytelling, improved product discovery and bespoke gifting functionality. We rebuilt search, filtering, upsells and recommendations using Shopify's native Search & Discovery tools, while leveraging nested cart item functionality to support personalised gift cards, messages, wrapping and bottle engraving within a seamless purchase journey.
Testimonial
Peta Spyrakis | Ecommerce & Brand, Kent Street Cellars
It's been great working with the team at Process Creative on the redesign of the Kent Street Cellars website. They've been collaborative, approachable and genuinely invested in understanding our business and what we wanted to achieve. It's been a big project, and we've really appreciated their patience, attention to detail and willingness to work through the challenges along the way. We're really happy with how the new website has come together. It feels much more aligned with who we are as a brand, and we're looking forward to continuing to build on it together.
The Results
A more refined customer experience
A cleaner, more intuitive storefront with stronger brand storytelling and product discovery.
Successful platform migration
Key search, filtering and recommendation functionality rebuilt using native Shopify capabilities within the required timeframe.
Enhanced gifting experience
Custom personalisation options supported by Shopify's nested cart item functionality.