Overview
Leveraging almost a century of design expertise, McTavish aims to inspire with its iconic surfboards and apparel, embodying the sheer joy of surfing.
The challenge
McTavish found their prior website to be outdated, lacking in expressing the brand's joyful essence. They approached Process pursuing a dynamic, contemporary, and customised website that reflects their identity.
Our Approach
Working closely with McTavish, we undertook a comprehensive redesign and custom rebuild of their website. Our goal was to present their imagery in the most favourable manner, effectively capturing and conveying the essence of the brand's personality.
