Overview
Rollie’s shoes are beautifully designed and wholly unique, challenging the idea of what a shoe can be. Not only in materials and features but in how they celebrate individuality and self-expression.
The challenge
The story behind Rollie is rich and resonant, something that connects with their audience of creatives, misfits and rebels. However, this story remained untold on the website.
Our Approach
Our mission was to create a site that stands as a testament to what Rollie is: Something that is well-considered, beautifully designed and original; Celebrating difference and supporting the other.
Our Solution
We showcased the incredible effort and craft that goes into the shoes by highlighting their design process through rich story and 3D sections. Bringing the user closer to the inner workings of Rollie and their design philosophy.
Conclusion
We put a heavy emphasis on showcasing the many wonderful and creative customers of Rollie by thrusting them into the limelight in immersive style feature sections.