With Black Friday and Christmas bringing the biggest traffic spikes of the year, site speed becomes one of the strongest predictors of conversion. A slow site costs sales. A fast site wins them.
Over the past month, we helped key clients dramatically improve load times to prepare for peak demand.
Ikkari: A Faster, Smoother Storefront
After targeted performance improvements, Ikkari’s Lighthouse score jumped from 28 to 62.
Key gains included:
- Faster first impression: On-screen content now appears in 1.7 seconds, reducing early drop-off
- Quicker page load: Major content loads in 3.7 seconds, creating a smoother browsing experience
- More stable visuals: No unexpected layout shifts, which improves perceived quality and trust
These improvements help keep customers engaged from the moment they land.
Mocka: Major Speed Improvements Across AU and NZ
We also completed a full optimisation program across Mocka’s AU and NZ storefronts. Performance improved significantly, including:
- Meaningful load time reductions: First on-screen content dropped from over 10 seconds to around 4 seconds
- Large page elements loading much faster: Previously taking 30+ seconds, now down to around 5 seconds
- Real customer experience uplift: Actual shopper data shows load times improving from roughly 6 seconds to 2.7 seconds, moving into Google’s “Good” performance range
These improvements make the site feel faster, more responsive, and more conversion-friendly during high-traffic periods.
Why This Matters
Speed is one of the most powerful levers for driving revenue growth. A faster site means:
- Less bouncing on entry
- More customers viewing products
- Higher add-to-cart rates
- Better mobile performance
- Stronger conversion during peak trade
Simply put, speed directly impacts sales, and even small improvements drive meaningful returns, especially during the busiest retail window of the year.
If you’d like to improve your site’s performance and capture more revenue during peak periods, get in touch with our team today.
